Break into the World of Blogging with These Expert, Tried-and-Tested Tips Straight from a Professional Freelancer

Maria L.
Sep 19, 2018

Blogging is the new business establishment – this is what the rise of the blog sites show us today. Blogs have come a long way in evolving through the years, from simple web pages of personal experiences to invaluable tools of advertising, marketing, entrepreneurship, publicity, media, and more, proving us that blogging is here to stay. But, are you ready to jump into the trend yet?

 

If you don’t, then don’t sweat it because Ben Taylor is back again for another informative, one-on-one AMA Session that will surely give you an expert tip or two in starting your own blog, specifically authority sites, and keep it going:

QUESTION: How has contributing content on other businesses and people’s blogs helped your business?

BEN TAYLOR SAYS…

It helps from a pure link-building perspective because more links to a site suggest to Google that it has more authority. However, it can go beyond that - the best guest content brings you traffic and exposure as well. Finally, it's helped me build prestige to get mentioned in "big name" sites like LifeHack. It's the kind of coverage large firms pay PR agencies to get for them, but there's nothing to stop good quality blogs aiming for it too.   QUESTION: When you find a blog you want to contribute content to, how do you typically go about approaching the business?

BEN TAYLOR SAYS…

In a very personalized way. Far too many bloggers just send out dozens of template emails and these get ignored. I find it works far better to send out fewer pitches but to make sure they each feature a genuine and unique idea for an article - an idea that makes it clear you're familiarised yourself with the site in question. Anyone with a site that's in any way successful gets loads of guest post requests, and the well-written ones are so rare that they often do get taken notice of. And it works in reverse too: If I get good pitches I do respond to them. QUESTION: What tools do you recommend to help promote a blog in Social Media?

BEN TAYLOR SAYS…

Crowdfire has worked well for me for Twitter (review here) and my VA is a big fan of Tailwind for Pinterest and Instagram. I also use Buffer to schedule posts in advance. QUESTION: What makes authority sites easy, profitable and fun to build? What kind of topics work best for authority sites?

BEN TAYLOR SAYS…

I'd agree they're fun to build but they're not easy and there's never a guarantee they'll be profitable! When it comes to topics, your niche can be literally anything, but it's best to find something that's both in demand AND something you're passionate about. If a site is successful, you're going to be engaged with that topic for years to come, so you must be certain you'll be motivated to continue to write about it. As I mentioned in another answer, I've chased trends before but it's sites I've been passionate about that I've stuck with. QUESTION: Do you have any advice for bloggers wanting to boost their monetization potential?

BEN TAYLOR SAYS…

Try to laser focus on what's going to bring some money in - perhaps one affiliate review you can try to rank first for, or a single high-quality product of your own. This is better than a "scatter-gun" approach where you're trying to pull in a few bucks with a dozen different things.

 Often even the biggest sites have a small handful of pages or products that are making them the majority of their money. QUESTION: What actions do you recommend to grow your blogging network?

BEN TAYLOR SAYS…

Engage with everyone! Comment on other relevant blogs, send your products to other people to review, reply to people on Twitter etc. etc.

 And, most importantly, don't forget that the readers are a key part of that network. Want to try your hands on blogging? Get more honest-to-goodness tips when you visit the full AMA Session on the link provided here.