How to Get New Readers for Your Blog (and Keep Them Coming Back)
I am a full-time session singer and songwriter and I blog about the music industry. I'm also a Project Manager at Tunedly, a virtual recording studio where people can hire session musicians and complete song projects. My blog is at www.mellamusic.com and I talk about songwriting, singing, and the music industry in general. My advice to bloggers would be to focus solely on what you know and what interests you. I can always tell when someone doesn't really know or care what they're writing about. I see this often with guest post submissions on my own blog as well. It's obvious when someone just wants to get their name on as many articles as possible, versus someone in the music industry who has an important topic to share. I also think that in order to be a good blogger, you have to be a regular reader and writer as well. Read only what interests you, as that will encourage you to read more, but that could be articles, other blogs, books, or magazines, whatever you like. Consume as much information as possible. When you're not blogging, keep a journal. Write long emails to friends. The more you do these things, the better your blog will be. Some people get stuck on ideas or inspiration and don't know what to write about. There are different schools of thought on this, but I recommend consuming more vs creating more during those times. If you're uninspired, your readers will know. It's okay to take a few days or a week off. Find some good inspiration and the words will come back to you. I also think visuals are incredibly important on a blog. You don't have to take your own photos, but make sure you use high-quality images and make your website visually appealing. A dark background with grey letters in a terrible font will not keep people around. Personal images are great but not necessary if you don't want to be "out there" like that. Just remember that your blog is a visual piece and should be easy on the eyes. Lastly, you'll want to be on every social media platform in order to connect with people who might enjoy your blog. Facebook groups, LinkedIn, Pinterest, whatever you need to get the word out there, find it and use it. You don't necessarily need all of them, but the more you have, the better your chances of getting out there. I'm on all social medias but primarily, I'm on Twitter at @MellaNation and Youtube at www.youtube.com/mellaspage.
Contribution by Mella